Limners and Bards reported strong first quarter results with rising revenues and profit for the first three months of the new fiscal year. Revenues for the quarter ending in January this year grew a strong 36 percent over the 2020 period to $356 million from $263 million,
with profit rising 36 percent to $67 million as cost of operations rose 38 percent over the 2020 period.
Profit for the quarter is more than 50 percent of the profit of $127 million made in the fiscal year ending October 2020.
The growth in revenues continues the increase of 31 percent enjoyed in 2019 over 2018 and 44 percent in 2020 over 2019. “The revenue growth is attributable to increases in the company’s core business, media placement (up $21.3 million or 16.6 percent) and production (up $72.8 million or 92.3 percent). These increases were to some extent offset by reduction in advertising agency (down $0.9 million or 1.7 percent) during the period,” Steven Gooden, Chairman and Kimala Bennett, Chief Executive Officer, stated in their report to shareholders in their comments on the results for the first quarter.
The principal activities of the company is that of an advertising and public relations agency and have several large Jamaican businesses as clients.

Kimala Bennett, Chief Executive Officer of The Lab.
Cash and cash equivalents climbed to $342 million from $249 million at the end of the first quarter in 2020 but is down from $380 million at the end of the fiscal year ended October last year after the company paid $70 million in dividends. Current assets ended at $560 million, with current liabilities at $157 million, leaving them in a healthy working capital position. Shareholders’ equity stood at $461 million at the end of the 2021 first quarter, slightly lower than the $464 million at the end of October last year.
The company seems set to nearly doubling profit for the full year, with a profit of approximately $200 million and earnings per share of 20 cents. The stocks traded at $2.80 on the Junior Market of the Jamaica Stock Exchange on Friday last, with a PE of 14 based on projected earnings.
The stock seems to be meeting resistance at $3, after trading at a record high shortly after listing in 2019 when it hit $4. This past week following the results, it traded at $2.95 when 1.1 million units traded, followed by 3.1 million on Friday, the highest daily volume for some time. Prior to December 2019, it hit $3 and again in December 2020, $3.10 and then retreated, but could move up to $3.30 with a PE of 16.5 times this year’s earnings.


Revenues climbed eight percent in the September quarter to $574 million, with a gross profit of $304 million. Profit suffered a sharp fall in the June quarter, with sales negatively impacted by the partial closure of some businesses resulting from the spread of the covid-19 pandemic in the country. Revenues for the nine months were down, with profit after tax coming in with a loss of $60 million. Revenues for the fourth quarter to December failed to enjoy the level of growth in the September quarter and dipped against the similar quarter in 2019.
The shares of Guardian were list on the JSE in 2002 initially and remained listed until 2013, when the company decided to voluntarily delist the shares.
For the year, profit after tax surged 70 percent to $3.2 billion after tax provision of $1.2 billion. The tax charge includes deferred tax amounting to $414 million, down from $664 million in 2019. The results would have been far better but for a billion loss in foreign exchange movement, but interest cost fell from $939 million to $812 million, partially cushioning some exchange losses. Interest cost will fall further in 2021 as the debt load recedes with the strong cash flows allowing for the rapid repayment of the $4.4 billion of long term loans.
At the end of the year, shareholders’ equity moved to $11.5 billion from $8.3 billion at the end of 2019. The stock is one of the original 
The group earned 6.26 per share for the year versus $4.51 in 2019 and the stock price closed on Friday with a last traded price of $84.50 for a PE ratio of 13, well below the market average of 20. ICInsider.com projects 2021 earnings of $11 per share and see the stock heading close to $200 for the year and receives the coveted
The performance was even more stunning, with pretax profit jumping a very strong 43.4 percent for the quarter and 36.7 percent for the nine months to $1.3 billion as the company profit became subject to full taxation as of October 12 in 2020.

Marketing expenses fell for the quarter by $5 million to $8.7 million resulting mainly from the cost of new products launched in 2019, and not repeated in the latest quarter.
The Agency segment climbed a robust 65 percent to $186 million from $113 million in 2019 and enjoyed a 45 percent rise in Gross profit to $124.7 million from $86 million, with a Gross profit margin of 67.2 percent. Up to the third quarter, the media segment delivered a 60.5 percent growth in revenue amounting to $136 million putting revenue in this area at $362 million and resulting in revenues of $130 million in the fourth quarter.
The financial reports indicate some weakness in management, particularly the financing area, but the company is addressing this with the planned employment of appropriate personnel. As indicated above, there is no comparison for the segment accounts and no information on segment assets and liabilities, which is the standard requirement. Past quarterly reports do not contain segment results, which is the norm. These are all areas that point to weakness in critical areas.