Jamaica has been producing rum for centuries but with the bulk of it being exported in raw form, there is a great deal of change with several local branded processed and aged rums being produced locally and exported.
Appleton Estate rum is to be found all over the world and is one of the leading export brands dominating many overseas markets. A recent addition to the list is Worthy Park Estate rums. Last year rums brought in US$54.4 million dollars in export earnings, making it one of the country’s leading export items. The 2020 inflows were down 3 percent on exports of US$56 million in 2019, but it is up 38 percent from US$39.6 million earned in 2017. In 2018 exports of the prized product rose to $41 million. The good news is that the largest portion of rum exports are the higher value added brands rather than bulk rum that has far less value and contributes less to the local economy compared to the branded products.
Rum might be amongst Jamaica’s most popular export products but it not the only beverage making waves in the export market. A big surprise in the export market is the category of Alcoholic Beverages excluding Rum that grew 47 percent since 2017, from US$37.4 million to US$54.7 million, inching just one percent in 2020 over 2019, having jumped 46 percent in 2018 over 2017.
Non-Alcoholic Beverages rose 56 percent in 2020 over 2017 from US$12 million to US$18.65 and rose 33 percent in 2018 over 2017 and eight percent each in 2019 over 2018 and 2020 over 2019.
Coming tomorrow – Sauces could overtake rum as lead export