C2W Music shifts to new business model

C2WMusic C2W Music announced today, that it will shift its business model, from music publishing to artiste management under the 360 model. The change is aimed at increasing revenue streams, at the cash strapped company, said CEO Ivan Berry, Saturday at the annual general meeting, held at the Knutsford Court Hotel, in Kingston.
“The 360 model is an all rights model. We are not in the music publishing business, we are now in the all rights business,” Berry told roughly 20 shareholders at the early morning meeting. “We are going to sign fantastic songwriters and create copyright, we are going to sign fantastic artistes and help them get global recognition and going to sign producers and make earnings from producer fees.”
C2W made a net loss of US$620,000 for 2013 which mirrored a US$602,700 loss, a year earlier and virtually wiped out the capital it raised in early 2012, leaving only US$42,000 at the end of 2013.
C2W will follow the model of global company BMG which sold its record label to Sony then immediately set-up BMG Rights Management. “It is tough operating without revenue and it will continue to be tough. As CEO we value the trust that shareholders have put in us and we will continue to grow this company,” stated Berry. “Where we need to go is to be a fluid flexible operation that can move in on the drop of a dime.”
Berry lamented that under the music publishing model the publisher is the first to spend cash and last to get paid.“As we give these artistes songs. The artiste immediately goes on tour and [earns] from our songs but we have to wait another 14 months for our royalties to be collected globally…we are the last to be paid,” explained Berry in his trademark muscle shirt and chain.
The shift actually reflects the more ‘Jamaicanised’ directorship which includes local music experts Sly Dunbar and Clyde McKenzie.
“So we are fast going into the 360 model…so that we get a piece of live shows, we get a piece of the endorsement deals, sponsorship deals and all that comes along with an artiste,” he concluded.

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