Tourist arrivals eyeing 80% of 2019 numbers

Two and a half months after the end of June the Jamaica Tourist Board (JTB) is just reporting stopover arrivals for that month, that came in at 166,046 visitors, this compares with 160,000 this publication suggested in its July report.
By now the public ought to know how many visitors came into the country for July and possibly August. The long delay in reporting the data is unacceptable. The JTB needs to switch the manner of reporting by releasing the arrival numbers shortly after each month finishes and then release the full analysis at a later time.
At the same time, ICInsider.com had indicated that the numbers for July were set to end up around 170,000, but based on the outturn for June it is now likely to be 180,000 stopover arrivals or 67 percent of July 2019 arrivals, that saw 270,462 stopover arrivals. Arrivals for last year were just 41,941 in July and 43,813 in August shortly after the country reopened its borders. The latest available data suggest that August arrivals will be around 170,000 or 79 percent of the 214,780 stopover arrivals in 2019.
Tourism is one of Jamaica’s major earners and employers of labour.  A lot rides on the fortunes of this sector and Jamaicans need timely and up to date information for planning and decision making. It cannot be that the JTB sits on valuable information while the rest of the society has to wait at their pleasure to release the data.

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