Pulse split should be 4 not 2

I sometimes wonder who advises company management. The decisions they often make, while seeming to be well intentioned, raise critical questions about what they expect the out turn to be.
Pulse Investments is a case in point. The directors propose to consider the splitting of the issued shares of the company into two units for each one currently issued.
Last year, in a hurriedly called extra ordinary general meeting, the company approved an increase in its authorised share capital and sanctioned the board proceed with a rights issue of share. This was after a resolution was belated inserted on the agenda of at the 2016 Annual General Meeting to approve a rights issue which was forced by shareholders into a postponement.
The company currently has 271,789,674 issued shares, the split would put the total up to 543,579,348 units. The company’s stock last traded on the Jamaica Stock Exchange at $8.05 and carries a PE of 6 compared to 13 for the main market.
From all indications, with the company’s PE ratio well below the general market, the company must be awaiting a greater uptick in stock price before going back to shareholders for more funds, a two for one split is not likely to do the work to get the price more in line with the market.
The problem is that Pulse is not a very liquid stock with just 271 million units issued. From my estimation the board should be considering a split in the order of 4 to 1 that would raise the issued shares to over 1 billion shares. Such a split would most likely excite the market and help move the stock upwards in price. The proposed 2 to 1 is not going to do it. With the Board Meeting is set to be held on Monday, May 22, it is not late for the directors to change their minds.

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