Honey Bun’s sales up margin down

Honey Bun Sales up 17% in Q2

High riding Junior Market listing, Honey Bun enjoyed a huge bounce in profit in the year to August 2016, but in 2017 it not only failed to repeat that performance but ended up with reduced profit in its latest half year results.
A fall in gross profit margin and slow growth in revenues were the major contributing factors for the decline. Gross margin, fell to 43 percent of sales down from 46 percent in 2016 for the first quarter and 43.6 percent for the six months from 46.7 percent for the half year in 2016.
Profit before tax for the March quarter fell 12 percent to $45 million and for the six months the company best known for its pastries suffered an 11 percent decline in profits to $91 million from the prior year.
Profit after tax for the quarter chipped in $40 million versus $49 million in 2016 and for year to date March $77 million compared with $95 million for the same period last year. Earnings per share ended at 8 cents for the quarter and 16 cents for the half year.
In the second quarter of financial year 2017 sales increased by $53 million or 17 percent over the corresponding period in 2016, to reached $368 million with the pace of growth coming well ahead of the 7 percent increase for the year to date. Revenues for the half year rose $73 million to end at $680 million.

One Honey Bun’s Products.

form a major part of sales during Easter and the timing of the important Christian season, can result in big sales shift. Importantly, while all Easter sales would have been included in the 2016 half year results, with Easter falling towards the end of March 2016. For 2017, with Easter falling in mid-April, would have resulted in a shift in some revenues coming in the June quarter. The 17 percent sales increase in the second quarter is therefore far more impressive than it appears on the surface.
“Administrative, selling and distribution costs combined increased by 20 percent mainly due to the investment in capacity building programmes to facilitate business growth” Michelle Chong, the company’s CEO stated in her report to shareholders. Honey Bun’s corporate income tax incentive was reduced from 100 percent to 50 percent.
Honey Bun declared an interim dividend of two cents per share payable on June 1, to shareholders on record as at May 17. The stock will start trading ex-dividend, on May 15, 2017. The company last paid a dividend of 2 cents on January 9, in June 2016 a dividend of 3 cents per share was paid.

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